About / Behind the Scenes

Sweet Williams edits (116 of 116)Hello, I’m Emma.  I’m a wife and mum of 2, who spent 10 years in the legal profession, working as a Legal Assistant.  But, with my heart in fabric I decided to take the plunge and become full time self employed, throwing myself completely into Sweet Williams.

Sweet Williams started at the dining table in 2011, which evolved to a beautiful boutique and studio in South Wales and is constantly growing.  Beautiful boutiques across the UK have discovered my work and placed trade orders to stock my products in their stores.  Most recently, The National Trust in Wales, who have chosen to stock my new Signature Collection.  I am completely passionate about sewing and all things handmade.

I am always thrilled when someone chooses to purchase a Sweet Williams product, as I put so much time and love into each creation. No two items will ever be exactly the same due to the fact that each item is handmade. This of course makes each product unique. I will always use the best quality products I can find, attempting to always source local where possible.

After trialling some small sewing workshops and making some amazing friends for life, I discovered that I was also incredibly passionate about passing my sewing skills onto others and I now run regular hand and machine sewing workshops, which are hugely successful and lots of fun.  I enjoy working with schools and getting involved in local community projects.

When I’m not sewing, there is a lot of tea drinking, Tunnocks chocolate wafer eating, button sorting, reading of books, walking the family Welsh Collie and playing lego with my two boys.

I am supported by a team of amazing individuals who help to design new products, photograph stock, process orders, organise stock, stock the shop, pack and dispatch products.

If you are local, you must come and visit us.  We are based on Herbert Street, Pontardawe, SA8 4EB.  A warm welcome, some friendly faces and lashings of unique handmade products await you.

Signature Collection

Emma with a pile of Signature Collection Cushions


Emma and some of her Fantastic Team